Imagine Marketing as the act of catching fish.
Different terms that’ll be used are:
Marketing
Market
Marketing channel
Lead source
Lead magnet
Lead generation
Lead nurturing
Sales conversion
The “Market” represents a body of water where fish live (or customers exist). Markets have to be networked in such a way that customers can talk to each other.
“Customer Leads” are possible fish you can catch.
Your “Lead Source” (marketing channel) are ponds, lakes, rivers, or oceans that you can go fish at.
Your “Lead Magnet” is the fishing bait you’re using. How relevant and tasty the bait is to the fish you’re catching determines how often they’ll bite.
The act of “Lead Generation” is the act of fishing at your local body of water (Lead Source). To catch a lot of fish, you need to make the drive over to your local river as often as possible.
When fishing, “Lead Nurturing” is the act of reeling the fish in until the fish gets close enough to the shoreline and you use your fishing net to close the deal and “Sales Convert”. The stronger the initial hook, the more engaged the lead will be as you draw them closer.
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