What are we exactly buying with college tuition dollars? 

Products and services.

The Product

Degrees and Certifications – Degrees and certifications act as “social proof” that as students, we invested the spent to learn a particular subject. But, degrees and certifications don’t act as proof for how much someone actually learned, retained, and are able to apply.

The Service

Preparation of Information – we pay professors organize and structure learning material.

Communication of Information – we pay professors to articulate the learn material in such a way that it is digestible.

Persuasion – we pay professors to persuade us that the information that teach us is important.

Accountability – we pay professors to grade our learning performance through Key Performance Indicators; attendance, participation, quality reports of what we learned.

Stress, Pressure, Consequences – we pay professors to give us stress and to pressure us to perform better.